B2B Online Marketing Services

• Web Optimization

  I have nearly two decades of experience in online marketing. I know how to make B2B websites* communicate clearly, and convert leads. I've worked with companies of all sizes, from Fortune 500 down to local SMBs. Your website is your most critical lead gen asset, and if you feel like it could be a lot better, I can help. Contact me and let's talk about it.

  * Like this site? I completely handcoded it, myself!

• Marketing Analytics

  I find that B2B companies fall into two categories. They aren't tracking enough, or they're tracking way too much to ever be useful. I can help you match your KPIs to your business goals so you're sure your metrics are actionable. Need help with your backend dataflow? No problem. I know CRM, Marketing Automation and Web Analytics like the back of my hand—and I know how to make them all play nicely together. Ping me to schedule a phone call.

• SEO and SEM

  SEO and SEM have changed dramatically over the past five years. It's hard for even industry professionals to keep up. I can get your site optimized and help you create a content roadmap that will build lasting SEO results. We can evaluate your SEM strategies to be sure that you are getting results from your spend. Drop me a line and let's get in front of a whiteboard.

• Content Marketing

  The path to SEO enlightenment lies in content marketing. Not only does good content bring traffic to your site, but it builds credibility. From buyers' journey mapping, to long tail SEO analysis, and even copywriting, I can help you build thought leadership and use it to get the right people to your site, at the right time. Let's brainstorm.

• Account-Based Marketing

  Stop wasting your marketing dollars and target the specific accounts that are most likely to convert. I can help you use your existing data to segment and target the right prospects rather than using ineffecient, old school, "spray and pray" methods. Need help getting started or anywhere through the process? I'm an ABM expert. Message me and let's build a plan.

• Demand Generation

  Need help with integrated campaigns? I've got you covered. I can help pump leads into your pipeline by creating great assets and promoting them through traditional outbound tactics like email, inbound methods like SEO and social, display and banner, SEM, highly optimized landing pages and a host of other tools. Need help? Let's talk.